Get buy-in from the entire revenue team
Prepare for and communicate the impact (e.g., role, reporting structure, policy changes, etc.,) especially if the status quo is changing
Ensure execution of the plan (e.g., holdouts, exceptions, data hygiene)
Bala Balabaskaran is the Co-Founder and CTO of Fullcast, a GTM Planning and Execution Platform. Previously, Bala served as the VP of GTM Operations at Salesforce and as a Principal Architect at Microsoft.
Tyler Simons is Head of Customer Success and Webinar Host Extraordinaire at Fullcast.