---
title: On-Demand Webinar - How to Automate GTM Operations for RevOps Efficiency
description: Automated RevOps policies are the rules of engagement for your GTM Plan. They enable a shift from random to rule-based decision-making which leads to RevOps efficiency and Sales productivity.
image: https://go.fullcast.io/hubfs/Policies%20Webinar%20(1).png
---

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On-Demand Webinar

# From Random to Rule-Based

# How to Automate GTM Operations for RevOps Efficiency 

What happens after you build your go-to-market (GTM) plan? Do you hand it off to the VPs or managers and cross your fingers? How do you make sure it gets followed? Or better yet, how do you make it as easy as possible for your revenue teams to follow it?

 

RevOps policies are the rules of engagement for your GTM Plan. They enable you to shift from random to rule-based decision-making, thereby increasing RevOps efficiency and Sales team productivity. Bala Balabaskaran, Fullcast’s Founder and CTO, joins us to discuss how to get started with RevOps policies.

 

![cal icon](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/Calendar%20Icon.png?width=40&name=Calendar%20Icon.png) On Demand 

### Watch the Webinar

## Bala discusses:

![icon1](https://go.fullcast.io/hubfs/Webinar%20Assets/Icon1.png)

Why RevOps policies are essential for GTM success.

![icon2](https://go.fullcast.io/hubfs/Webinar%20Assets/Icon2.png)

How to create and implement RevOps policies at your organization.

![icon3](https://go.fullcast.io/hubfs/Webinar%20Assets/icon3.png)

How to automate your policies to drive RevOps efficiency across the entire lead-to-renewal process.

## Introducing the Speakers

 

Bala Balabaskaran is the Co-Founder and CTO of Fullcast, a GTM Planning and Execution Platform. Previously, Bala served as the VP of GTM Operations at Salesforce and as a Principal Architect at Microsoft.

**Tyler Simons** is Head of Customer Success and Webinar Host Extraordinaire at Fullcast.

 

 

## IN CONVERSATION WITH:

![Bala Webinar Image](https://go.fullcast.io/hs-fs/hubfs/Bala%20Webinar%20Image.png?width=364&height=364&name=Bala%20Webinar%20Image.png)

Bala Balabaskaran

CTO & Co-Founder  
@Fullcast

![Your paragraph text (1080 × 1080 px) (1)](https://go.fullcast.io/hs-fs/hubfs/Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(1).png?width=364&height=364&name=Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(1).png)

Tyler Simons

Head of Customer Success  
@Fullcast

 

## Transform Your RevOps Strategy

[Watch Now](https://go.fullcast.io/on-demand-webinar-how-to-automate-gtm-operations-for-revops-efficiency#)

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