---
title: Webinar - Market Driven GTM Planning
description: The market is changing all the time. Staying on top of it is the key to being successful with your GTM plan. Join us to learn what it means to build a Market-Driven Revenue plan.
image: https://go.fullcast.io/hubfs/Fireside%20Chat%20Template%20(1)-3.png
---

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Upcoming Fireside Chat

# Market-Driven GTM Planning

Kevin Raybon, Vice President, Online Communities at SBI, the Growth Advisory, will discuss the benefits of building a market-driven revenue plan, including how to avoid one-and-done planning cycles.

[![Calendar Icon](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/Calendar%20Icon.png?width=50&height=50&name=Calendar%20Icon.png) ](https://go.fullcast.io/webinar/market-driven-gtm-planning#)

August 10th, 1 PM ET / 10 AM PT

Reserve Your Spot

## YOU'LL LEARN:

![](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/Icon1.png?width=67&height=66&name=Icon1.png)

What it means to build a market-driven revenue plan.

![icon3](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/icon3.png?width=67&height=66&name=icon3.png)

Whether to throw out your old employee segmentation model.

![Icon2](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/Icon2.png?width=67&height=66&name=Icon2.png)

A framework for calculating potential spend and propensity.

![Icon1](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/Icon1.png?width=67&height=66&name=Icon1.png)

The difference between expected bookings and potential spend.

![icon3](https://go.fullcast.io/hs-fs/hubfs/Webinar%20Assets/icon3.png?width=67&height=66&name=icon3.png)

How market-driven planning eliminates the one-and-done GTM planning cycle.

## Introducing the Speakers

**Kevin Raybon** is Vice President, Online Communities, at SBI, a growth advisory firm that helps revenue growth professionals reach their full potential.

**Tyler Simons** is the Head of Customer Success and Webinar Host Extraordinaire at Fullcast.

## IN CONVERSATION WITH:

![Your paragraph text (1080 × 1080 px) (3)](https://go.fullcast.io/hs-fs/hubfs/Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(3).png?width=1080&height=1080&name=Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(3).png)

Kevin Raybon

Vice President, Online Communities   
SBI, The Growth Advisory

![Tyler Simons](https://go.fullcast.io/hs-fs/hubfs/Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(1).png?width=1080&height=1080&name=Your%20paragraph%20text%20(1080%20%C3%97%201080%20px)%20(1).png)

Tyler Simons

Head of Customer Success  
Fullcast

## Transform Your RevOps Strategy

[Register Now](https://go.fullcast.io/webinar/market-driven-gtm-planning#)

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