What it means to build a market-driven revenue plan.
Whether to throw out your old employee segmentation model.
A framework for calculating potential spend and propensity.
The difference between expected bookings and potential spend.
How market-driven planning eliminates the one-and-done GTM planning cycle.
Kevin Raybon is Vice President, Online Communities, at SBI, a growth advisory firm that helps revenue growth professionals reach their full potential.
Tyler Simons is the Head of Customer Success and Webinar Host Extraordinaire at Fullcast.
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Kevin Raybon
Vice President, Online Communities
SBI, The Growth Advisory
SBI, The Growth Advisory
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Tyler Simons
Head of Customer Success
Fullcast
Fullcast
